Study on the online reverse auction & the innovation of enterprise management

Author

Jing Huirong

Author_Institution

Sch. of Manage., Yunnan Univ. of Nat., Kunming, China

Volume

3

fYear

2013

fDate

23-24 Nov. 2013

Firstpage

30

Lastpage

33

Abstract

This paper systematic reviews the relevant literatures of online reverse auction. Proposes the business opportunities and challenges brought by online reverse auction for Chinese enterprises to enter the global market from the demand and supply two angles. Analyzes the application environment of online reverse auction and the challenges it poses to the traditional management. Further has got the strategies of the managing innovation of enterprises efficiently using the online reverse auction pattern. Firstly, the enterprises need to re-recognize their living spaces and market opportunities. Secondly, adjust organization structure, transforming enterprise operation mode. Thirdly, upgrade enterprise management information system and form the global dynamic supply chain alliance.

Keywords

electronic commerce; globalisation; innovation management; management information systems; market opportunities; organisational aspects; reverse logistics; supply chain management; Chinese enterprises; business opportunities; enterprise management information system; enterprise management innovation; enterprise operation mode transformation; global dynamic supply chain alliance; global market; innovation management; living spaces re-recognigition; market enterprises; online reverse auction pattern; organization structure adjustment; traditional management; Globalization; Management information systems; Procurement; Supply chains; Technological innovation; Business opportunity; Dynamic chain; Innovation Introduction; On line reverse auction;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on

Conference_Location

Xi´an

Print_ISBN

978-1-4799-3985-5

Type

conf

DOI

10.1109/ICIII.2013.6703576

Filename

6703576