DocumentCode
669743
Title
Perception and attitudes towards digital billboards
Author
Cicevic, Svetlana J. ; Trifunovic, Aleksandar V. ; Nesic, Milkica M. ; Samcovic, Andreja
Author_Institution
Fac. of Transp. & Traffic Eng., Univ. of Belgrade, Belgrade, Serbia
Volume
02
fYear
2013
fDate
16-19 Oct. 2013
Firstpage
619
Lastpage
622
Abstract
Given that digital billboards are a relatively new phenomenon in Belgrade, we aimed to examine how its citizens really perceive them, as well as to reveal their attitudes towards digital billboards. The results showed that the length of exposure to advertising content has a crucial influence on their perception.
Keywords
advertising; intelligent transportation systems; screens (display); digital billboards; user attitudes; Advertising; Educational institutions; Electronic mail; Road transportation; Safety; Vehicles; Digital billboards; Modes of transport; Travel time; User attitudes;
fLanguage
English
Publisher
ieee
Conference_Titel
Telecommunication in Modern Satellite, Cable and Broadcasting Services (TELSIKS), 2013 11th International Conference on
Conference_Location
Nis
Print_ISBN
978-1-4799-0899-8
Type
conf
DOI
10.1109/TELSKS.2013.6704454
Filename
6704454
Link To Document