Title :
Perception and attitudes towards digital billboards
Author :
Cicevic, Svetlana J. ; Trifunovic, Aleksandar V. ; Nesic, Milkica M. ; Samcovic, Andreja
Author_Institution :
Fac. of Transp. & Traffic Eng., Univ. of Belgrade, Belgrade, Serbia
Abstract :
Given that digital billboards are a relatively new phenomenon in Belgrade, we aimed to examine how its citizens really perceive them, as well as to reveal their attitudes towards digital billboards. The results showed that the length of exposure to advertising content has a crucial influence on their perception.
Keywords :
advertising; intelligent transportation systems; screens (display); digital billboards; user attitudes; Advertising; Educational institutions; Electronic mail; Road transportation; Safety; Vehicles; Digital billboards; Modes of transport; Travel time; User attitudes;
Conference_Titel :
Telecommunication in Modern Satellite, Cable and Broadcasting Services (TELSIKS), 2013 11th International Conference on
Conference_Location :
Nis
Print_ISBN :
978-1-4799-0899-8
DOI :
10.1109/TELSKS.2013.6704454
