Title :
The use of social media for business promotion
Author_Institution :
Netportal Ltd., Port Harcourt, Nigeria
Abstract :
Social media is an online interactive electronic forum where a wide spectrum of conversations is enabled, with the power to influence culture, politics and business. Its impact permeates communities, professional bodies, the academia and virtually all areas of human activity. This paper gives an overview of the use of Social Media for business promotion.
Keywords :
business data processing; interactive systems; social networking (online); business promotion; online interactive electronic forum; social media usage; Communities; Companies; Facebook; Media; Twitter; Social media; Social networks; communication;
Conference_Titel :
Emerging & Sustainable Technologies for Power & ICT in a Developing Society (NIGERCON), 2013 IEEE International Conference on
Conference_Location :
Owerri
Print_ISBN :
978-1-4799-2016-7
DOI :
10.1109/NIGERCON.2013.6715652
