Title :
Computer Dealer Demos: Selling Home Computers with Bouncing Balls and Animated Logos
Author_Institution :
Inst. for Cultural Studies, Univ. of Wroclaw, Wroclaw, Poland
Abstract :
Computer dealer demos, such as Boing Ball for the Commodore Amiga, were used to impress trade show audiences and retail customers. Dealer demos, such as those used by Commodore International, Atari, and Apple, illustrate how the home computer was socially constructed as a consumer commodity through the interdependent activities of software companies and user communities rather than simply through the marketing strategies of the hardware industry.
Keywords :
DP industry; marketing; Apple; Atari; Boing Ball; Commodore Amiga; Commodore International; animated logos; bouncing balls; computer dealer demonstration; consumer commodity; hardware industry; home computers; marketing strategies; software companies; user communities; Advertising; Computers; History; Home computing; Marketing and sales; Advertising; Computers; History; Home computing; Marketing and sales; advertisement; computer graphics; demonstration; history of computing; home computer; marketing; user community;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2013.16
