DocumentCode :
676944
Title :
ADDInPanel: Adaptive advertising interactive panel
Author :
Macik, Miroslav ; Maly, Ivo ; Mikovec, Zdenek ; Urban, Matthew
Author_Institution :
Dept. of Comput. Graphics & Interaction, Czech Tech. Univ. in Prague, Prague, Czech Republic
fYear :
2013
fDate :
2-5 Dec. 2013
Firstpage :
375
Lastpage :
380
Abstract :
In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer´s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated.
Keywords :
advertising data processing; computer vision; object tracking; ADDInPanel system; adaptive advertising interactive panel; advertisement campaign; computer vision methods; customer age; customer gender; face tracking; interactive game; potential customer attention; Advertising; Companies; Computer vision; Face; Games; Prototypes;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Cognitive Infocommunications (CogInfoCom), 2013 IEEE 4th International Conference on
Conference_Location :
Budapest
Print_ISBN :
978-1-4799-1543-9
Type :
conf
DOI :
10.1109/CogInfoCom.2013.6719274
Filename :
6719274
Link To Document :
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