Business model aproach for QoE optimized service delivery

Current B2B (Business to Business) models are not capable to cover neither customer expectations in terms of quality nor personalization. Network, service and equipment providers are tied to traditional business models, missing the opportunity to increase their revenues derived from the integration of Quality of Experience (QoE) models in their frameworks. In this work, we propose a B2B QoE model which comprises the main guidelines to successfully integrate the QoE within the value chain and provide with added-value services to potential subscribers. We also evaluate the potential QoE end-user market for six European countries. Results indicate that there is a niche for QoE based models which rely on the joint action of value chain actors and its agreement with the regulatory environment.