Title :
Relationship between web search data and the sales of German car in China
Author_Institution :
Sch. of Manage., Univ. of Chinese Ac ademy of Sci., Beijing, China
Abstract :
In recent years, auto market of China has achieved a great development, and it´s a hot topic to study the sales of German car in China. This paper used a new data resource - queries from search engine, to study the relationship between web search data and the sales of German cars in China, built conceptual framework, selected keywords, composed the keywords into composite index, found a strong correlation, and finally a result of prediction sales was given in the end of the paper.
Keywords :
Internet; automobile industry; query processing; sales management; search engines; China; German car sales; Web search data; auto market; composite index; conceptual framework; data resource; prediction sales; query; search engine; Data models; Google; Indexes; Internet; Predictive models; Search engines; Web search; composite index; sales of German car; web search data;
Conference_Titel :
Instrumentation and Measurement, Sensor Network and Automation (IMSNA), 2013 2nd International Symposium on
Conference_Location :
Toronto, ON
DOI :
10.1109/IMSNA.2013.6743258
