Iterative algorithm for retweeting prediction in Twitter

Twitter is emerging social media. There is an important practical significance to study its communication effect in many aspects of the Marketing Management, Public Sentiment, Hot Extraction and so on. The retweeting scale is an important indicator to reflect the communication effect. Based on analyzing the factors, a prediction algorithm based on SVM was proposed for retweeting with five features: publisher influence, acceptor activity, interest level, content importance and intimacy. Furthermore, the prediction algorithm for retweeting scale was proposed based above, the method to evaluate the prediction accuracy was given. At last the experiment with Twitter data showed a good result that the prediction accuracy of retweeting scale was up to 86.63%.