Title :
How dose product innovation help new firm growth: The moderating effects of knowledge from demand side and business environment
Author :
Zhang, C.Q. ; Wu, X.B.
Author_Institution :
Sch. of Manage., Zhejiang Univ., Hangzhou, China
Abstract :
Product innovation is of great importance to new firms. However, there is no a consensus on its effects on firm performance. In this paper, we introduce two kinds of approaches to tackle this issue. One is decomposing the construct of new product. The other one is introducing contingent factors, including technical and application knowledge from demand side and environmental factors. Our results are a series of propositions upon these considerations.
Keywords :
consumer products; innovation management; knowledge management; organisational aspects; business environment; contingent factors; demand side; environmental factors; firm performance; knowledge management; new firm growth; product innovation; Industries; Innovation management; Organizations; Product development; Technological innovation; Uncertainty; Product innovation; business environment; knowledge from demand side; new firm growth;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2012 IEEE International Conference on
Conference_Location :
Hong Kong
DOI :
10.1109/IEEM.2012.6837802
