Abstract :
In recent years, China´s retail industry growing prosperity. From macro and micro perspective, this paper systematically analyzed the Maoming area´s retail marketing environment. The results showed that the retail of Maoming have a great development space, county-level cities, the rural market still has a great potential, we should vigorously develop county-level city, town and village´s retail market, building business networks in rural. In addition, medicine retail needs further development, and the network marketing is the development trend in the future. Through this study, hope can provide guidance for further prosperity and development of this local retail, and promote its sustainable development.
Keywords :
marketing; retailing; China retail industry; Maoming retail business marketing environment analysis; building business networks; county-level city; medicine retail; network marketing; rural market; sustainable development; Cities and towns; Clothing; Economic indicators; Home appliances; Industries; Market research; Maoming; marketing environment; retail;
