Knowledge management in the Chinese local beer market: A case study

Knowledge management has become an important resource for achieving success in today´s uncompromising competitive market environment. Past studies have shown that knowledge management can significantly improve organization´s performance and create competitive advantages. However, the implementation and development of knowledge management is an ongoing and difficult task. In this study, we examine the development and practices of knowledge management in a Chinese local beer company, including the incorporation of its supply chain members in such practices. It is observed that having a huge market share can temporarily suppress the importance of and the need for knowledge management practices, especially the need for forecasting related knowledge management.