Title :
The position of sustainable corporate social responsibility in the process of creating sustainable prosperity in the European Union
Author :
Moravcik, Oliver ; Smida, L. ; Sakal, P.
Author_Institution :
Inst. of Ind. Eng., Slovak Univ. of Technol., Trnava, Slovakia
Abstract :
The aim of the article is to analyse the status of Sustainable Corporate Social Responsibility in the area of the European Union. The article shows the development of the concept of Corporate Social Responsibility. There is highlighted the enterprise potential to address current social and environmental issues and achieve a competitive advantage. Sustainable Corporate Social Responsibility reflects the need to implement socially responsible activities throughout whole value chain and thus contribute to creating sustainable prosperity in the European Union.
Keywords :
corporate social responsibility; sustainable development; European Union; competitive advantage; environmental issues; social issues; sustainable corporate social responsibility; sustainable prosperity; Communities; Companies; Economic indicators; Europe; Sustainable development; Competitive advantage; corporate social responsibility; sustainability;
Conference_Titel :
Industrial Engineering and Engineering Management (IEEM), 2013 IEEE International Conference on
Conference_Location :
Bangkok
DOI :
10.1109/IEEM.2013.6962397