The service science practical research of the BEST Model: The C telco´s IPTV service in Taiwan as the example

IPTV is a developing and advanced competitive service in the media market. However, IPTV markets all over the world seems very different. For example, the IPTV development of EU countries is faster than Asian countries. The research utilized some convergence methodologies to verify why the subscription of C telco´s IPTV in Taiwan is too low to expand economies of scale. We recommend that C company must have a positive and aggressive attitude to battle the multimedia war. Secondly, C company need to improve their watching and remote utility of user experience. Thirdly, C company must set a barrier (such as developing a killer application) to remind consumers´ motivation or avoid other potential competitor coming.