A Study on User Adoption of Cloud Storage Service in China: A Revised Unified theory of Acceptance and Use of Technology Model

Author

Yue Cao ; Xinhua Bi ; Lei Wang

Author_Institution

Sch. of Manage., Jilin Univ., Changchun, China

fYear

2013

fDate

7-8 Dec. 2013

Firstpage

287

Lastpage

293

Abstract

Cloud services have been basically popularized in Europe and US, but in China especially in enterprise market the promotion of cloud services is quite difficult, it is necessary to explore the influencing factors of cloud services adoption. Combined with the unique characteristics of cloud storage service, we revised the Unified Theory of Acceptance and Use of Technology (UTAUT) model to evaluating the adoption of cloud storage service in China. Results of empirical study showed that perceived risk, personal innovativeness, performance expectancy, effort expectancy and social influence had significant effects on adoption intention, and adoption intention and facilitating conditions had significant effects on adoption behavior.

Keywords

cloud computing; human factors; social aspects of automation; China; Europe; US; UTAUT model; adoption intention; cloud service promotion; cloud storage service user adoption behavior; effort expectancy; empirical analysis; enterprise market; facilitating conditions; perceived risk; performance expectancy; personal innovativeness; social influence; unified theory-of-acceptance-and-use-of-technology model; Business; Cloud computing; Data models; Educational institutions; Mobile communication; Reliability; Security; cloud storage service; unified theory of acceptance and use of technology (UTAUT); user adoption;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Science and Cloud Computing Companion (ISCC-C), 2013 International Conference on

Conference_Location

Guangzhou

Type

conf

DOI

10.1109/ISCC-C.2013.32

Filename

6973606