Title :
A Study on User Adoption of Cloud Storage Service in China: A Revised Unified theory of Acceptance and Use of Technology Model
Author :
Yue Cao ; Xinhua Bi ; Lei Wang
Author_Institution :
Sch. of Manage., Jilin Univ., Changchun, China
Abstract :
Cloud services have been basically popularized in Europe and US, but in China especially in enterprise market the promotion of cloud services is quite difficult, it is necessary to explore the influencing factors of cloud services adoption. Combined with the unique characteristics of cloud storage service, we revised the Unified Theory of Acceptance and Use of Technology (UTAUT) model to evaluating the adoption of cloud storage service in China. Results of empirical study showed that perceived risk, personal innovativeness, performance expectancy, effort expectancy and social influence had significant effects on adoption intention, and adoption intention and facilitating conditions had significant effects on adoption behavior.
Keywords :
cloud computing; human factors; social aspects of automation; China; Europe; US; UTAUT model; adoption intention; cloud service promotion; cloud storage service user adoption behavior; effort expectancy; empirical analysis; enterprise market; facilitating conditions; perceived risk; performance expectancy; personal innovativeness; social influence; unified theory-of-acceptance-and-use-of-technology model; Business; Cloud computing; Data models; Educational institutions; Mobile communication; Reliability; Security; cloud storage service; unified theory of acceptance and use of technology (UTAUT); user adoption;
Conference_Titel :
Information Science and Cloud Computing Companion (ISCC-C), 2013 International Conference on
Conference_Location :
Guangzhou
DOI :
10.1109/ISCC-C.2013.32
