DocumentCode :
695436
Title :
Shaping Customer Confidence in Online Purchasing Decision: The Role of DSS Tools Supporting an Information Aggregator
Author :
Sanchez, Otavio ; Costa, Paulo Henrique Silva E. ; Goes, Paulo
fYear :
2015
fDate :
5-8 Jan. 2015
Firstpage :
4294
Lastpage :
4303
Abstract :
E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers´ cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers´ confidence on decisions made with such systems. Although knowing how customers´ confidence is shaped by DSS in information aggregators is crucial to the provider´s survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents.
Keywords :
consumer behaviour; decision support systems; electronic commerce; purchasing; Brazilian market; DSS tool; customer confidence; decision support system; e-commerce; information aggregator; online purchasing decision; Analytical models; Context; Decision making; Decision support systems; Internet; Mathematical model; Reliability; Aggregator; Confidence on Decision; DSS;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
System Sciences (HICSS), 2015 48th Hawaii International Conference on
Conference_Location :
Kauai, HI
ISSN :
1530-1605
Type :
conf
DOI :
10.1109/HICSS.2015.514
Filename :
7070334
Link To Document :
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