Title :
Simulation helps local grocery store compete effectively against large chains
Author :
Gruber, Jared W. ; Smiddy, Renee ; Watson, Jeffrey M. ; Williams, Edward J.
Author_Institution :
Coll. of Bus., Univ. of Michigan - Dearborn, Dearborn, MI, USA
Abstract :
Historically, discrete-event process simulation was used first and most often to the study and benefit of manufacturing processes. Its domains of use have steadily expanded during approximately the last half-century to include supply chain operations, computer networks, health care, and retail service. All of these economic domains exhibit intense competitiveness. The application of simulation presented in this paper involves a local, traditional grocery store facing competitive pressure from an encroaching “big-box” chain store. As a countermeasure, management wished to assess potential investment in a self-checkout system to supplement staffed checkout lanes. An analysis using discrete-event process simulation greatly aided this assessment of the ability of self-checkout lanes to improve customer service by reducing wait times.
Keywords :
customer services; discrete event simulation; retail data processing; big-box chain store; computer networks; customer service; discrete-event process simulation; local grocery store; manufacturing processes; self-checkout system; supply chain operations; Analytical models; Biological system modeling; Computational modeling; Data models; Investment; Solid modeling; Process simulation; business process modelling; queuing; retail service;
Conference_Titel :
Industrial Engineering and Operations Management (IEOM), 2015 International Conference on
Conference_Location :
Dubai
Print_ISBN :
978-1-4799-6064-4
DOI :
10.1109/IEOM.2015.7093695