Big Data - competitive intelligence

The problem statement of this research paper is focused around the challenge that any organization faces in today´s day while synchronizing their strategy with real time challenges of the Market given the changing Demographics, increase in the Telecommunication Density and increase in the usage of Social Media. The method adapted by organizations to obtain competitive intelligence in the past has many drawbacks. With the advent of the era of Big Data, organizations can now obtain information about the dynamic environment of the markets by analyzing consumer reactions, preferences, opinions and rating on various social media and other networking platforms.