• DocumentCode
    714324
  • Title

    Customer churn prediction in telecommunication

  • Author

    Yildiz, Mumin ; Albayrak, Songul

  • Author_Institution
    Bilgisayar Muhendisligi Bolumu, Yildiz Teknik Univ., Istanbul, Turkey
  • fYear
    2015
  • fDate
    16-19 May 2015
  • Firstpage
    256
  • Lastpage
    259
  • Abstract
    At recent years, estimating the churners before they leave has gained importance in environment of increased competition in company strategy. In this paper, churners are tried to detect by using data mining classification techniques. Attribute reductions are tried for decreasing the runtime and increasing achievement of models and performance was measured by using different classification method. In addition, outlier analysis is applied to dataset and then effects on classification results are examined. This classification methods are tested in two datasets which are taken from Telecommunication Companies. Recall and Precision Rates are used as performance criteria.
  • Keywords
    customer relationship management; data mining; pattern classification; telecommunication industry; attribute reductions; churners; company strategy; customer churn prediction; data mining classification techniques; outlier analysis; precision rates; telecommunication companies; Communications technology; Companies; Data mining; Expert systems; Predictive models; Reactive power; Runtime; Customer Churn Prediction; Data Mining; Telecommunication;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Signal Processing and Communications Applications Conference (SIU), 2015 23th
  • Conference_Location
    Malatya
  • Type

    conf

  • DOI
    10.1109/SIU.2015.7129808
  • Filename
    7129808