DocumentCode
714324
Title
Customer churn prediction in telecommunication
Author
Yildiz, Mumin ; Albayrak, Songul
Author_Institution
Bilgisayar Muhendisligi Bolumu, Yildiz Teknik Univ., Istanbul, Turkey
fYear
2015
fDate
16-19 May 2015
Firstpage
256
Lastpage
259
Abstract
At recent years, estimating the churners before they leave has gained importance in environment of increased competition in company strategy. In this paper, churners are tried to detect by using data mining classification techniques. Attribute reductions are tried for decreasing the runtime and increasing achievement of models and performance was measured by using different classification method. In addition, outlier analysis is applied to dataset and then effects on classification results are examined. This classification methods are tested in two datasets which are taken from Telecommunication Companies. Recall and Precision Rates are used as performance criteria.
Keywords
customer relationship management; data mining; pattern classification; telecommunication industry; attribute reductions; churners; company strategy; customer churn prediction; data mining classification techniques; outlier analysis; precision rates; telecommunication companies; Communications technology; Companies; Data mining; Expert systems; Predictive models; Reactive power; Runtime; Customer Churn Prediction; Data Mining; Telecommunication;
fLanguage
English
Publisher
ieee
Conference_Titel
Signal Processing and Communications Applications Conference (SIU), 2015 23th
Conference_Location
Malatya
Type
conf
DOI
10.1109/SIU.2015.7129808
Filename
7129808
Link To Document