Title :
Audience discovery and targeted marketing using SAP HANA
Author :
Keshava, Shashank ; Kiran, P. ; Nithin, S.J.
Author_Institution :
Dept. of CS&E, RNSIT, Bangalore, India
Abstract :
Nowadays extra attention is being paid to budget management. Including sales marketing sectors, where sales agents have to spend budget wisely and find prospective clients. This paper presents an architecture based on SAP HANA framework a powerful database platform that takes advantage of large main memory and extensive parallel processors, identifies prospective clients based on fuzzy item set approach and improves the accuracy of identifying clients with minimal budget expenditure.
Keywords :
budgeting data processing; fuzzy set theory; marketing data processing; sales management; SAP HANA framework; audience discovery; budget expenditure; budget management; client identification; database platform; fuzzy item set approach; sales marketing sectors; Business; Computer architecture; Databases; Fault tolerance; LinkedIn; Servers; Time factors; Audience Discovery; Fuzzy Item set approach; LinkedIn; SAP HANA; Targeted Marketing;
Conference_Titel :
Advance Computing Conference (IACC), 2015 IEEE International
Conference_Location :
Banglore
Print_ISBN :
978-1-4799-8046-8
DOI :
10.1109/IADCC.2015.7154807
