A game research on customer participation innovation of high-tech service enterprises

Author

An Meng ; Zhao Huijuan

Author_Institution

Acad. of Econ. & Manage., Qingdao Univ. of Sci. & Technol., Qingdao, China

fYear

2015

fDate

23-25 May 2015

Firstpage

6433

Lastpage

6436

Abstract

The key to form competitive advantage of high-tech service enterprises is innovation. From long profit, accumulative reputation and punishment mechanism of the market, this paper makes a game research on the customer participation innovation of high-tech service enterprises with other enterprises and explains the inner mechanism to promote cooperation. Based on it, the paper puts forward some policy suggestions with guiding significance and operability to inhibit the enterprise behavior with the tendency of opportunism, so as to guarantee the sound development of the high-tech service enterprise innovation.

Keywords

customer services; game theory; innovation management; marketing; profitability; accumulative reputation; customer participation innovation; game research; high-tech service enterprises; market; profit; punishment mechanism; Economics; Electronic mail; Games; Nash equilibrium; Technological innovation; customer participation; high-tech service enterprise; prisoner´s dilemma; punishment mechanism; reputation model;

fLanguage

English

Publisher

ieee

Conference_Titel

Control and Decision Conference (CCDC), 2015 27th Chinese

Conference_Location

Qingdao

Print_ISBN

978-1-4799-7016-2

Type

conf

DOI

10.1109/CCDC.2015.7161977

Filename

7161977