• DocumentCode
    724280
  • Title

    Investigation of consumer purchase behavior of towel

  • Author

    Zhao Xinhua

  • Author_Institution
    Coll. of Econ. & Manage., Qingdao Univ. of Sci. & Technol., Qingdao, China
  • fYear
    2015
  • fDate
    23-25 May 2015
  • Firstpage
    3183
  • Lastpage
    3187
  • Abstract
    This paper researched and analyzed the consumer purchase behavior of towel through the way of questionnaire, the author used the corresponding data tools to analyze consumer buying habits and potential demand for towel products, and made suggestions of developing marketing strategy for the enterprise.
  • Keywords
    consumer behaviour; demand forecasting; fabrics; market research; purchasing; textile industry; textile products; consumer buying habit analysis; consumer purchase behavior; data tools; marketing strategy; potential towel product demand; Cotton; Market research; Packaging; TV; Textile industry; Consumer Behavior; Information Technology; Marketing Survey;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Control and Decision Conference (CCDC), 2015 27th Chinese
  • Conference_Location
    Qingdao
  • Print_ISBN
    978-1-4799-7016-2
  • Type

    conf

  • DOI
    10.1109/CCDC.2015.7162468
  • Filename
    7162468
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=724280