Title :
Online advertising demand-side platform business system design exploration
Author :
Tao Lei ; Junpeng Gong ; Yujun Wen
Author_Institution :
Sch. of Comput. Sci., Commun. Univ. of China, Beijing, China
fDate :
June 28 2015-July 1 2015
Abstract :
Demand-side platform is the key process for real-time bidding of online advertising. The appropriate design of entity relationship of Demand-side platform has become the primary problem to launch demand. In order to solve the problem of online advertising in Demand-side platform has been the lack of a clear definition of the problem of entity relationship, a system design has been proposed to combines the online advertising real-time bidding specific demands and advertisers demands to meet the online advertising business requirements. The design not only defines the module division of Demand-side platform system, but also puts forward core entity relationship. Furthermore, it also provides a good foundation for further online advertising with efficient, flexible ways.
Keywords :
Internet; advertising data processing; entity-relationship modelling; Internet; business system design exploration; core entity relationship; online advertising demand-side platform; real-time bidding; Advertising; Digital signal processing; Libraries; demand-side platform; online advertising; real-time bidding;
Conference_Titel :
Computer and Information Science (ICIS), 2015 IEEE/ACIS 14th International Conference on
Conference_Location :
Las Vegas, NV
DOI :
10.1109/ICIS.2015.7166650