Study on evaluation of the effect of enterprise human resources promotion based on EVA

The promotion method can effectively improve the enterprises´ economic efficiency or not, it is a question that all enterprises are concerning. Taking economic value added (EVA) as the evaluation index for the promotion effect, it can really reflect the operating results of enterprises, pay attention to the sustainable development of the company, promote enterprises to implement more effective promotion method, and reduce the cost of enterprises. According to Maslow´s demand theory, this paper proposed the promotion combination, taking EVA as the index to evaluate the promotion combination, presented the promotion evaluation model of EVA and the process of fuzzy comprehensive evaluation. Take the examples to evaluated the promotion effect, and verify the evaluation model.