Title :
The influencing factors of viewing network pirate film in China
Author :
Xudong Lin ; Zhiwei Qiu ; Jian Li ; Lin Cheng
Author_Institution :
Sch. of Manage., Shenzhen Univ., Shenzhen, China
Abstract :
The spread of pirate movies has caused great impact on the film industry as well as social morality. This study bases on a model combining the Theory of Planned Behavior with Ethical Theory, and it also considers the special surrounding factors of pirate movies in China, since the phenomenon of piracy is common here. After omit some social factors in our model in this paper, we find that the psychological factors like personal intention and attitude play a significant role in motivating people to watch pirate movies, what´s more, environmental factors and the spread of pirate movies also contribute to the intention of watching pirate movies.
Keywords :
behavioural sciences computing; entertainment; ethical aspects; social sciences computing; China; attitude; environmental factors; ethical theory; personal intention; psychological factors; social factors; theory of planned behavior; viewing network pirate film; Adaptation models; Films; Force; Government; Internet; Motion pictures; Social factors; TPB; ethical theory; internet spread; pirate movie;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-8327-8
DOI :
10.1109/ICSSSM.2015.7170240
