Title :
Research on decision-making and cordination of dual-channel supply chain based on service effect
Author :
Yunsheng Wang ; Lei Liu ; Qianggang Zhu ; Zhiqiang Yang
Author_Institution :
Sch. of Manage. & Econ., Univ. of Electron. Sci. & Technol. of China, Chengdu, China
Abstract :
This paper studies the pricing and service effect of a product in a dual-channel supply chain with one manufacturer and one retailer. A single-channel, retailer´s dual-channels and manufacturer´s dual-channels supply chain models are established, respectively. The decision problems of optimal pricing and service under different channels are analyzed. The results indicate that the retailer´s offline channel service level will be improved when it also has an online channel, while the retailer´s offline channel service level will be reduced when the manufacturer creates an online channel, if the competitiveness between the online and offline channel is the same, under the condition of low service sensitivity. Besides, the offline retail channel service level will be reduced whether the retailer or the manufacturer create an online channel, under the condition of high service sensitivity. Finally, we coordinate the two dual-channel models with quantity discount contract.
Keywords :
competitive intelligence; decision making; pricing; supply chain management; competitiveness; coordination; decision problems; decision-making; dual-channel supply chain; high service sensitivity; low service sensitivity; manufacturer; online channel; optimal pricing; quantity discount contract; retailer offline channel service level; service effect; Channel models; Contracts; Customer services; Decision making; Pricing; Sensitivity; Supply chains; channel competitiveness; manufacturer´s dual-channels; retailer´s dual-channels; service level;
Conference_Titel :
Service Systems and Service Management (ICSSSM), 2015 12th International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-1-4799-8327-8
DOI :
10.1109/ICSSSM.2015.7170248
