• DocumentCode
    727864
  • Title

    The management of social networks in the news on national TV in Ecuador

  • Author

    Gonzalez Renteria, Veronica Elizabeth ; Salazar Vallejo, Geovanna Elizabeth ; Ortiz Leon, Carlos ; Suing, Abel

  • Author_Institution
    Dept. de Cienc. de la Comun., Univ. Tec. Particular de Loja, Loja, Ecuador
  • fYear
    2015
  • fDate
    17-20 June 2015
  • Firstpage
    1
  • Lastpage
    6
  • Abstract
    The research is focused on the management of social networks in television news programs of Ecuador. The methodology is qualitative and quantitative profiles through analysis and surveys regarding the use of social networks news programs presenters and news directors of the Ecuavisa, Teleamazonas and Ecuador TV stations were surveyed; from the low impact of national television presenters social networks and news directors surveyed RTU and Telerama. Research was supplemented with semi-structured interviews news directors. Social networks are part of journalism communicators and news directors. Social networks and TV complement. The talks raised through digital platforms influence and in some cases determine the thematic agenda. In Ecuador there are still channels that do not have an account dedicated to news broadcasts, so they use the general account of the channel to transmit information.
  • Keywords
    social networking (online); television stations; Ecuador TV stations; Ecuavisa; Teleamazonas; digital platforms; national TV; news broadcasts; qualitative profile; quantitative profile; social network management; television news programs; thematic agenda; Communities; Facebook; Internet; Irrigation; TV; Twitter; Social networks; TV; cybermedia; digital communications;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Information Systems and Technologies (CISTI), 2015 10th Iberian Conference on
  • Conference_Location
    Aveiro
  • Type

    conf

  • DOI
    10.1109/CISTI.2015.7170518
  • Filename
    7170518