The management of Corporate Social Responsibility in media group through social networks

Corporate Social Responsibility (CSR) is a broad concept, which sets a new model of transparent and accountable management. The media have contributed to its expansion but media groups themselves are companies with a great influence on society. At present, there are numerous mechanisms for measuring CSR in companies and numerous tools for communication and dissemination. The emergence of web 2.0 has meant a qualitative leap and the use of new means of mass self from society. Within this framework, the success they are having social networks, enhance new management strategies, among which must be undoubtedly the impetus for CSR among enterprises, corporations and institutions. This article examines the extent to major Spanish companies use social media networks (Facebook and Twtter) to inform and enhance their CSR strategies.