Social media and organizational interfaces

THE last decade has spawned a digital ´gold rush´ with many companies seeking to mine the hidden treasures of the emerging global ecosystem of innovation-social media networks. In this issue of EMR, we explore the various strategies and tactics that businesses are deploying to gain a competitive advantage by leveraging social media networks to enhance their organizational interfaces. From crowdsourcing ideas and solutions to managing threats from competitors and recruiting technical talent, the utility of social media in the workplace is undeniable. But the path to a successful social media campaign is by no means a clear and sunny trail. Rather, it is riddled with formidable obstacles embedded in a tortuous landscape that can leave the unsuspecting or unprepared technology manager scrambling in retreat. What is your social media strategy? What are the major threats that you perceive and opportunities you seek to exploit? Are you a collaborative leader? These are the key questions to which we seek answers in this issue of EMR.