Abstract :
Responsive design has been advertised as a new, upcoming web design technology for the past few years already. In the beginning, it seemed that responsive design was used only for blogs and similar “outputs,” but one by one larger companies have jumped on board and started to turn their websites responsive. From both the companies and users´ point of views, this is sensible, because responsive design is a web design approach that aims to optimize the experience for the readers - it makes the browser do all the hard work instead of requiring readers to scroll, pan, and resize as they go along. This should naturally result in happier readers, and, in the end, more business for the companies implementing responsive design. Writing for responsive websites and writing for regular websites may seem different at first, but upon closer investigation, there are only a few minor differences. Responsive web design is often linked with mobile first design principles, and starting to design or write from the simplest and smallest screen size is a good approach also for support content. In the end, however, writing for the responsive web is not rocket science, and writers can use many of their existing skills to write support content for responsive websites. Good writing is the baseline for good support content, even with responsive websites.