Abstract :
Micro-blog since its inception in 2006, since its media properties strong, immediately aroused the concern of Internet users, has become the most active, the number of users the most enormous nowadays information dissemination, feedback messages emerging social media the most timely communication platform. A person with breadth of vision to start operation and operation micro-blog marketing in 2011. This paper conducted a study, from the development and existing micro-blog marketing value to proceed on its own, existing problems were analyzed and summarized, on the basis of this, put forward suggestions for the future development micro-blog marketing.
