Abstract :
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
Keywords :
retail data processing; market performance; online product rating manipulation; Behavioral science; Market research; Media; Online services; Software development; Statistical analysis; Social Computing; e-commerce; market performance; online rating systems; online ratings; online reviews; rating manipulation; social media;
