DocumentCode
75014
Title
Online product rating manipulation and market performance
Author
Wenqi Zhou ; Yuhong Liu
Volume
48
Issue
5
fYear
2015
fDate
May-15
Firstpage
72
Lastpage
75
Abstract
Manipulating online ratings of a product, in terms of both volume and value, can substantially influence its market performance, but the profits of a particular strategy can vary across products and might not be maximized by the highest rating values.
Keywords
retail data processing; market performance; online product rating manipulation; Behavioral science; Market research; Media; Online services; Software development; Statistical analysis; Social Computing; e-commerce; market performance; online rating systems; online ratings; online reviews; rating manipulation; social media;
fLanguage
English
Journal_Title
Computer
Publisher
ieee
ISSN
0018-9162
Type
jour
DOI
10.1109/MC.2015.138
Filename
7111904
Link To Document