DocumentCode
753188
Title
Defying the market [STMicroelectronics]
Author
Collins, Leslie
Volume
82
Issue
3
fYear
2003
fDate
6/1/2003 12:00:00 AM
Firstpage
46
Lastpage
48
Abstract
In a market suffering a seemingly perpetual downturn, STMicroelectronics is outperforming its competitors. The diversity of its product lines, technologies, alliances and customer base is reckoned to be a strength for ST, but it means that the group often finds itself managing and anticipating the needs of a complex network of internal and external relationships. The article examines the company´s success.
Keywords
economics; electronics industry; STMicroelectronics; alliance diversity; customer base diversity; product line diversity; technology diversity;
fLanguage
English
Journal_Title
Manufacturing Engineer
Publisher
iet
ISSN
0956-9944
Type
jour
DOI
10.1049/me:20030310
Filename
1215843
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