Title :
What companies are(n´t) doing about Web site assurance
Author :
Sivasailam, Natarajan ; Kim, Dan J. ; Rao, H. Raghav
Author_Institution :
State Univ. of New York, Buffalo, NY, USA
Abstract :
Research has linked consumers´ willingness to buy from e-commerce Web sites with assurance seals, but so far companies seem lukewarm about having third parties provide them
Keywords :
electronic commerce; information resources; message authentication; outsourcing; purchasing; Web site assurance seals; business-to-consumer electronic commerce; consumer purchasing willingness; electronic commerce companies; third parties; Business; Companies; Information security; Internet; Marketing and sales; Privacy; Seals; Statistics;
Journal_Title :
IT Professional
DOI :
10.1109/MITP.2002.1008535
