Audio tapes for versatility and low cost

The author gives his insight into all of the elements of good audio productions, from the need for a fairly professional master tape right up through the proper delivery system to present one´s program to the listener. The most important is the first step: deciding what can and can´t be presented well with audio, and when to bring other back-up media into the production as well. It is emphasized that when one selects any medium for communication, be it human, print, audio-visual, or whatever, one should try always to select it because it is the best particular medium to carry that particular kind of information to the person who has to receive and understand the communication. It´s all too easy to stick with the system that you like best, or you´re most used to. The art of communication should be a two-way street, but one cannot assume that the person one is trying to reach will meet you half way. One should give plenty of thought to the kind of system that will get you all the way to him.