Abstract :
The development of personal communications network (PCN) technology in the United Kingdom is reviewed. It is argued that the perceived benefits of PCN, smaller handsets, improved communication quality, and increased capacity of the PCN technology, as compared with the competing cellular networks, are expected to give the personal communications concept mass-market appeal. Future technological developments for PCNs and issues concerning PCN development, including competition, pricing strategy and penetration, market confusion, and technological limitations, are discussed.<>
Keywords :
marketing; mobile radio systems; personal communication networks; technological forecasting; PCN; United Kingdom; communication quality; competition; future developments; increased capacity; market confusion; mass-market; mobile radio systems; perceived benefits; personal communications network; pricing strategy; technological limitations; Base stations; Communication industry; Dairy products; Distributed control; Europe; GSM; Information technology; Personal communication networks; Telecommunication services; Telephone sets;
