Abstract :
The paper discusses how two organizations are competing to set the standard for mobile television in China. The prize at stake is control of an emerging market of handsets that is expected to grow very rapidly ahead of the 2008 Beijing Olympic Games. China´s State Administration of Radio, Film and Television (SARFT), which runs the country´s broadcasting, announced the China Mobile Multimedia Broadcasting (CMMB) standard, a satellite-based mobile TV system. However, at the end of 2006, the Standardisation Administration of the People´s Republic of China (SAPRC) asked the Ministry of Information Industry (MII) to set a national standard for mobile TV, in order to create some competition
Keywords :
mobile television; multimedia systems; television standards; 2008 Beijing Olympic Games; China; China Mobile Multimedia Broadcasting standard; Ministry of Information Industry; Standardisation Administration of the Peoples Republic of China; State Administration of Radio, Film and Television; mobile TV national standard; satellite-based mobile TV system;
