Title :
Social Media for Social Value
Author_Institution :
California Lutheran Univ., CA, USA
Abstract :
Social media, with their low direct costs and enormous reach, enable nonprofit entities like the American Red Cross and Kiva to better accomplish their missions and improve the lives of millions of people worldwide.
Keywords :
social networking (online); American Red Cross; Kiva; nonprofit entities; social media; social value; Economics; Ethical aspects; Globalization; Social factors; Social network services; American Red Cross; Kiva; microfinance; social computing;
DOI :
10.1109/MC.2013.247
