• DocumentCode
    77708
  • Title

    Social Media for Social Value

  • Author

    Witman, Paul

  • Author_Institution
    California Lutheran Univ., CA, USA
  • Volume
    46
  • Issue
    7
  • fYear
    2013
  • fDate
    Jul-13
  • Firstpage
    82
  • Lastpage
    85
  • Abstract
    Social media, with their low direct costs and enormous reach, enable nonprofit entities like the American Red Cross and Kiva to better accomplish their missions and improve the lives of millions of people worldwide.
  • Keywords
    social networking (online); American Red Cross; Kiva; nonprofit entities; social media; social value; Economics; Ethical aspects; Globalization; Social factors; Social network services; American Red Cross; Kiva; microfinance; social computing;
  • fLanguage
    English
  • Journal_Title
    Computer
  • Publisher
    ieee
  • ISSN
    0018-9162
  • Type

    jour

  • DOI
    10.1109/MC.2013.247
  • Filename
    6576776
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=77708