Control-display stereotypes for multicultural user systems

Stimulus-response stereotypes for Hong Kong Chinese subjects using a vertical display with a rotary control are investigated. The influences of scale side, pointer type, direction of increase, and central plane were tested. Direction of increase and pointer type did not have a significant effect. Marked stereotypes were found when three compatibility principles (clockwise-for-up, Warrick´s principle, and the scale-side principle) agreed with each other. One configuration with a frontal plane control elicited similar stereotypes to those found for American, Japanese, and Australian subjects. However, the most marked and consistent responses were found for a sagittal plane control where there were strong clockwise-for-up and counterclockwise-for-down stereotypes