Title :
Television audience research technology, today´s systems and tomorrow´s challenges
Author :
Thomas, William L.
Author_Institution :
Nielsen Media Res., Dunedin, FL, USA
fDate :
8/1/1992 12:00:00 AM
Abstract :
Television ratings information is a key element in the consumer entertainment business environment. The technology used in today´s measurement systems, as well as future requirements, are discussed. Program identification codes and consumer interface issues are highlighted
Keywords :
entertainment; television broadcasting; TV; consumer entertainment business environment; consumer interface issues; measurement systems; programme identification codes; television audience research technology; Antenna measurements; Cable TV; Companies; Frequency measurement; Local oscillators; Satellite broadcasting; Tuners; Tuning; Video recording; Voltage;
Journal_Title :
Consumer Electronics, IEEE Transactions on
