Title :
A consumption model for targeted electronic advertising
Author_Institution :
Intel Archit. Labs., Hillsboro, OR, USA
Abstract :
Information distribution networks will give consumers access to rich media-based electronic content in both business and home settings. Electronic advertising will become an integral component of such networks, subsidizing consumption while providing a new service for consumers without invading their personal space. The consumption model presented in this article explains how consumer-driven advertising might develop-and why it probably won´t be soon
Keywords :
advertising data processing; commerce; computer networks; data privacy; economics; multimedia communication; business settings; consumer services; consumer-driven advertising; consumption model; home settings; information distribution networks; rich media-based electronic content; subsidization; targeted electronic advertising; Advertising; Demography; Graphics; Marketing and sales; Postal services; Psychology; Radio broadcasting; Subscriptions; TV broadcasting; Target tracking;
Journal_Title :
MultiMedia, IEEE
