Title :
In the business of mass customisation
Author :
Maccarthy, Bart ; Brabazon, Philip
Author_Institution :
Dept. of Operations Manage., Nottingham Univ., UK
Abstract :
Much mass customisation is tailored for niche groups and a significant proportion is B2B, with the expectation of repeat business. The authors discuss strategies for mass customisation.
Keywords :
assembling; product development; costs; delivery; efficiency; mass customisation; mass scale; productivity; quality; responsiveness;
Journal_Title :
Manufacturing Engineer
DOI :
10.1049/me:20030404
