DocumentCode
799359
Title
In the business of mass customisation
Author
Maccarthy, Bart ; Brabazon, Philip
Author_Institution
Dept. of Operations Manage., Nottingham Univ., UK
Volume
82
Issue
4
fYear
2003
Firstpage
30
Lastpage
33
Abstract
Much mass customisation is tailored for niche groups and a significant proportion is B2B, with the expectation of repeat business. The authors discuss strategies for mass customisation.
Keywords
assembling; product development; costs; delivery; efficiency; mass customisation; mass scale; productivity; quality; responsiveness;
fLanguage
English
Journal_Title
Manufacturing Engineer
Publisher
iet
ISSN
0956-9944
Type
jour
DOI
10.1049/me:20030404
Filename
1235301
Link To Document