DocumentCode
799387
Title
Customers as co-designers
Author
Berger, Christoph ; Piller, Frank
Author_Institution
Adidas Salomon AG, Herzogenaurach, Germany
Volume
82
Issue
4
fYear
2003
Firstpage
42
Lastpage
45
Abstract
The authors explain how sports goods manufacturer Adidas Salomon mastered the challenges of mass customisation.
Keywords
product development; supply chain management; Adidas Salomon; co-designers; innovative variant management; international sports shoe industry; market trends; mass customisation; new products; sports goods manufacturer;
fLanguage
English
Journal_Title
Manufacturing Engineer
Publisher
iet
ISSN
0956-9944
Type
jour
DOI
10.1049/me:20030407
Filename
1235304
Link To Document