DocumentCode
800503
Title
From bear to beavers (product development/marketing)
Author
Dawson, Dorothy
Volume
5
Issue
3
fYear
1995
fDate
6/1/1995 12:00:00 AM
Firstpage
135
Lastpage
138
Abstract
Cashing in on scientific discoveries in Russia is a formidable task. Products must be matched to the market, new channels of communication must be established, and Russia´s image must develop from lumbering outsider to businesslike band of technologists, and all without a marketing budget. The author discusses the drive to market Russian technology abroad through small, regionally-based units. The role of Zelenograd Technopark in this process is discussed.<>
Keywords
marketing; product development; Russia; Russian technology marketing; Zelenograd Technopark; product development; small regionally-based units; Marketing; Product development;
fLanguage
English
Journal_Title
Engineering Management Journal
Publisher
iet
ISSN
0960-7919
Type
jour
DOI
10.1049/em:19950313
Filename
392179
Link To Document