Abstract :
Cashing in on scientific discoveries in Russia is a formidable task. Products must be matched to the market, new channels of communication must be established, and Russia´s image must develop from lumbering outsider to businesslike band of technologists, and all without a marketing budget. The author discusses the drive to market Russian technology abroad through small, regionally-based units. The role of Zelenograd Technopark in this process is discussed.<>
