Title :
Going once, going twice... sold---by the sales engineer [Career Building Blocks]
Author :
Stoiljkovic, Vladimir
Author_Institution :
Cobham Technical Services
Abstract :
Sales engineers (SE) are employed by engineering companies to promote and ultimately sell their products and services. An SE should posses technical expertise as well as communicating and negotiating skills. The job could be a first step to sales or marketing management role.
Keywords :
promotion (marketing); sales management; communication skills; marketing management; negotiating skills; product promotion; sales engineers; sales management; technical expertise;
Journal_Title :
Potentials, IEEE
DOI :
10.1109/MPOT.2009.932099
