Interactivity = Reflective Expressiveness

All types of media influence our opinions, feelings, and mood. We consume it because it reinforces our behavior and we identify with roles and values in it. It educates, informs, and entertains us through both escapism and emotional release. In short, it shapes our lives. The technology that today lets us interact with nearly everyone about any topic fosters the broadcasting approach and drives our interactive behavior to a point of arbitrariness, where every media is appropriate for every kind of knowledge transfer. If that is so, can we get back to a place where users can make educated decisions about the appropriate use of media for communication? Or are the current tools sufficient? Are we happy to communicate with others through technology because it lets us hide behind it? We´ve assembled some ideas on the relationship between interactivity and media technology and drawn a few conclusions