Title :
A prototype theory approach to international image design
fDate :
6/1/2005 12:00:00 AM
Abstract :
Effective image use is central to successful international communication. It facilitates usability, decreases translation costs, and reduces the time needed to get products into overseas markets. Yet, culture and image design (CID) is often one of the more problematic factors related to intercultural communication due to the different expectations and associations cultures have for particular images. This essay overviews how the cognitive psychology concept of PROTOTYPES can help technical communicators develop more effective images for international consumers.
Keywords :
cognition; professional communication; psychology; socio-economic effects; visual languages; cognitive psychology; culture and image design; intercultural communication; international communication; international image design; prototype theory; technical communication; Costs; Cross-cultural communication; Cultural differences; Global communication; Kirk field collapse effect; Natural languages; Plugs; Prototypes; Psychology; Usability; Attribute; culture; culture and image design (CID); ideal images; prototype; visuals;
Journal_Title :
Professional Communication, IEEE Transactions on
DOI :
10.1109/TPC.2005.849659
