DocumentCode
825846
Title
A deep niche [competitiveness]
Author
Winch, Graham ; Gill, Anthony
Author_Institution
Bus. Sch., Univ. of Plymouth, UK
Volume
82
Issue
5
fYear
2003
Firstpage
28
Lastpage
31
Abstract
Small and medium-sized engineering firms and manufacturers face major challenges in trying to remain competitive in the global market place. The authors investigate a strategic ploy to maximise effectiveness in product design and R&D; focusing one´s resources on a targeted area of expertise.
Keywords
product development; research and development management; R&D; SME; competitiveness; engineering firms; manufacturers; product design;
fLanguage
English
Journal_Title
Manufacturing Engineer
Publisher
iet
ISSN
0956-9944
Type
jour
DOI
10.1049/me:20030506
Filename
1245152
Link To Document