Title :
A deep niche [competitiveness]
Author :
Winch, Graham ; Gill, Anthony
Author_Institution :
Bus. Sch., Univ. of Plymouth, UK
Abstract :
Small and medium-sized engineering firms and manufacturers face major challenges in trying to remain competitive in the global market place. The authors investigate a strategic ploy to maximise effectiveness in product design and R&D; focusing one´s resources on a targeted area of expertise.
Keywords :
product development; research and development management; R&D; SME; competitiveness; engineering firms; manufacturers; product design;
Journal_Title :
Manufacturing Engineer
DOI :
10.1049/me:20030506
