Abstract :
International software firms face particular software process challenges in terms of competing interests and process variations across organizational units and geographical sites. To address this, Ericsson developers applied a general industrial approach to mass customization that focused on four key tactics: adaptive, cosmetic, transparent, and collaborative mass customization. On the basis of this experience, they discovered the strengths, weaknesses, and best deployment conditions for each tactic, and learned several lessons along the way.
Keywords :
DP industry; product customisation; software engineering; Ericsson developers; adaptive mass customization; collaborative mass customization; cosmetic mass customization; global software firm; international software firms; process mass customization; software process challenges; transparent mass customization; Business; Collaboration; Mass customization; Process planning; Product development; Software development; mass customization; software engineering; software processes; software tailoring;
