DocumentCode

836943

Title

The marketing function in industry

Author

Pearce, F.Esmond

Author_Institution

P.A. Management Consultants Ltd., Sales and Marketing Division, UK

Volume

44

Issue

5

fYear

1965

fDate

5/1/1965 12:00:00 AM

Firstpage

240

Lastpage

245

fLanguage

English

Journal_Title

Production Engineer

Publisher

iet

ISSN

0032-9851

Type

jour

DOI

10.1049/tpe.1965.0035

Filename

4911880