Abstract :
Justin Pollard celebrates the life of a brilliant 16th century inventor who was also a forerunner of modern technology advertising We all know you need to advertise to be successful. But do engineers do it very well? Engineering is a huge subject and its adverts tend to be rather specific. You very rarely see an ad that says "John Smith - general engineer - no project too small ¿ bridges, spacecraft and fibre-optic network relays a speciality". Perhaps it\´s just that there is so much engineering that no one can be a generalist.
